Workshops Programme & Trainers
Programme
November 28th, 2011
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1:45 – 2:45 |
Lunch for Workshop Attendees |
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2:45 – 5:00 (3:45 - 4:00 Coffee break)
2:45 - 5:00 (3:45 - 4:00 Coffee break)
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Workshop One:
Social Media for Brands, PR & Best Practices Digital media has radically impacted the public relations and corporate communications fields, which has led to an acute need for PR professionals and communicators to understand the emerging digital channels. This workshop provides a primer on strategies for brands and organizations to utilize these digital (social) media channels, tools to monitor activity, responding to feedback and what you need to institute a digital reputation management function within your organization. Suitable for: * Public Relations Professionals (PR agencies) * Marketing Communications Heads (Clients) * Digital Media Heads of traditional media (staff from newspapers, magazines, TV and radio stations).
Workshop Two:
Online Media Buying: Understanding SEM & Display Advertising Understand the basics of creating a successful online media campaign, utilizing a variety of options such as premium portals, advertising networks, social media and search advertising. Topics covered include online audience targeting and segmentation, costs and pricing models of online media, communications options (banners, mailshots, newsletters, sponsorships... etc), social media advertising and basic search engine marketing (SEM) training. Completing the workshop will be information regarding online media monitoring, which is a necessary component for planning campaigns and measuring performance. Suitable for: * Media Buying & Planning Staff in Agencies. * Brand Advertising Managers (Clients). * Entrepreneurs launching new products and services. |
Alexander McNabb - Spot On PR
Elias Dabbas - The Media Supermarket (SEO & SEM Specialist) Lauris Lietavietis - Gemius SA Amer Attyeh - Tribal Fusion
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Trainers
Alexander McNabb is group account director at Spot On Public Relations, based in Dubai with responsibility for client services, counsel, management and the profitability of the firm's client account teams across the region. He has worked with information technology, media and communications in the Middle East for over 20 years, a career that brought him to the Gulf for the first time in 1986.
As a co-founder, editor and then publishing director of the Middle East's leading technology media house (ITP Ltd), Alexander launched more than 20 publications over a ten-year period and was editor and publisher of leading regional titles such as Arabian Computer News and Comms MEA. He subsequently launched several market-leading publications in the Middle East children's and lifestyle media markets, including Living in the Gulf for Spinneys.
Alexander is a well-known commentator on marketing, communications and social media issues as well as emerging technology and online communications trends and is a regular contributor to radio, television, print and web-based media. He's an experienced presenter and public speaker as well as conference moderator, MC and workshop leader. A columnist for Campaign Middle East, Alexander also writes for online media such as Arabianbusiness.com as well as The Spot On Blog and his own blog.
Elias is the founder of The Media Supermarket, an online marketing agency based in Dubai. He is certified as a Google AdWords and Google Analytics individual. He previously managed the product development and online marketing team of Maktoob.com, and supervised the establishment of the SEO function within that organization. Currently, The Media Supermarket manages the online marketing of several leading regional brands like Eurosport Arabia, anayou, anaZahra.com, and kefi.mobi. His expertise lies in developing and implementing strategies for managing the online presence of brands, with a strong focus on search marketing (paid and organic).
