Following the success of the mediaME Forum in 2010 & 2011, it is mediaME’s pleasure to announce that the mediaME Forum:2012 will be held on December 3rd and 4th at Grand Hyatt Amman. The event brings together stakeholders from traditional and digital media industries to meet, gain knowledge and discuss the digital media future of the Levant region.
The digital media market is evolving in the Levant countries (Jordan, Syria, Lebanon, Iraq, Palestine), but there is still a lack of sufficient awareness among clients, agencies and media owners.
Consumers however are adopting the Internet at exponential rates, coupled with massive mobile penetration.
According to Ipsos, total monitored advertising expenditure in 2011 for the Levant countries was $1.9 billion, without including digital advertising.