Following the success of last year's event, mediaME.com is organizing it's 2nd annual mediaME Forum:2011, bringing together stakeholders from traditional and digital media industries to meet, gain knowledge and discuss the digital media future of the Levant region.
It is evident that the digital media market is evolving in the Levant countries (Jordan, Syria, Lebanon, Iraq, Palestine), however there is a lack of sufficient awareness among clients, agencies and media owners. Yet, consumers in the region are adopting the Internet at exponential rates coupled with massive mobile penetration.
Clearly, there is a gap in serving this digitally-evolving population, which represents substantial potential for future growth. According to Ipsos, advertising expenditures grew by $82,120,758 in the first half of 2011 compared to the first half of 2010; a substantial increase in online spending, reflecting the level of importance and rapid growth of the online market scene.
